Konect360, a division of Retail Marketing Solutions (RMS), operates as a global digital agency and software firm. It offers a FREE Dashboard Solution encompassing a suite of integrated platforms: We are known for professional, and reliable digital marketing offerings, including CMO Management, Sales Funnel Strategies, SEM and SEO, Pay-Per-Click and Paid Advertising, Local SEO Listings, Conversion Rate Optimization, Social Media Campaigns, Email Outreach, SMS and MMS Messaging, Review and Reputation Oversight, Content and Video Promotion, Affiliate and Partnership Programs, Lead Generation Techniques, and comprehensive Analytics, Tracking, and Campaign Reporting.
Businesses are shifting from traditional advertising to content-driven digital marketing, the most effective way to boost engagement and ROI. Our solutions attract, engage, and nurture key clients, employees, and partners.
As highly skilled Digital Marketing experts; we’ve transformed powerful campaign strategies. Konect360 recognizes the important role Digital Marketing produces in present marketing and specializes in creating “Digital Campaign Strategies” tailored to fit your business’ model, process, products, services, and overall goals.
Part-time “Marketing Executive” who leads and manages your business’ Digital Footprint Marketing Strategy. Successful businesses require executive marketing leadership, to improve the overall success of your digital footprint marketing strategy and ROI; but not all businesses need a full-time CMO. A Fractional CMO delivers the leadership for your digital footprint marketing strategy requires, on a part-time, flexible basis. Konect360’ CMO Management approach easily guides you through the “Conquering the Random Measures of Marketing” while increasing your ROI needs. Konect360’ CMO Management method creates solid, calculated, sales-minded marketing groups and programs; while helping customers develop skilled marketing team.
Digital Sales and Click Funnel Marketing is the journey a customer takes through their Digital Footprint Advertising Campaigns, steering your website and/or ecommerce solution, and easily converting sales into ROI. This process is done by the combining digital footprint marketing strategies used to produce traffic to your business and cultivating them properly to become trustworthy customers who support your business. Our FREE Konet360 solution controls ALL Digital Sales and Click Funnel Marketing tools, to track the growth, achievement, and engagement of any Digital Sales and Click-Funnel Marketing strategy or ad campaign.
What Are The Parts of Digital Sales and Click Funnel Marketing?
Your objectives control your Digital Sales and Click Funnel’s “Up-sells”, “Down-sells”, and “Gated Content”.
Tantalizing a customer to give you their contact information, in exchange for something of value to them, is key with respect to the visitor’s stage in the funnel.
Konect360’ art-of-the-art approach to SEM and SEO is simple and extremely cost-effective, allowing our customers to experience an easy and transparent solution, through our FREE KonetCRM solution, to track the growth, achievement, and engagement of any organic or paid SEM and SEO Marketing strategy and/or ad campaign.
Your Digital Footprint Marketing Strategy heavily relies and starts with SEO, allowing the search engine’s algorithms (dictates search engine behaviour) to better understand what people search for, what search terms or keywords are typed into search engine, and what search engines are favoured by the user. The proper SEO Strategy and Campaigns ensures the Website and/or eCommerce Solution will receive more visitors from the search engine, due to higher rankings with the SERP, ultimately converting into paying customers.
Konect360’ art-of-the-art approach to Pay-Per-Click “PPC” and Paid Advertising is uncomplicated, inexpensive, and extremely successful, allowing our customers to experience an easy and transparent solution, through our FREE Konect360 solution, to track the growth, achievement, and engagement of any paid Pay-Per-Click and Paid Advertising strategy and/or ad campaign.
Website and/or E-Commerce Solutions can also offer PPC ads. Website and/or E-Commerce Solutions using PPC ads can exhibit an ad when select keywords match up with the advertiser’s keyword list included to unique ad Groups, or when the Website and/or E-Commerce Solutions’ content shows relevant content. These type of ads “Sponsored Links” or “Sponsored Ads”, and are located nearby, above, or beneath organic results on the SERP, or anywhere on the Website and/or E-Commerce Solution.
Konect360 provides a turn-key Local SEO Listing Marketing Solutions transforming your SEO Strategy into a fully transparent local presence, by routing everything through search engines, social media and local listing outlets. Any business with a physical and/or virtual location or serves a geographic area can benefit from Local SEO Listing Marketing. Our FREE Konet360 solution controls ALL Local SEO Listings Marketing tools, to improve your local footprint presence. Below are the key features we offer:
Konect360 offers Conversion Rate Optimization “CRO” with all Digital Footprint Marketing Solution, to increase the percentage of visitors to your Marketing Strategy and Campaigns, so visitors engage in a type of Call-to-Action (purchasing a product and/or service or leaving contact details). Our FREE KonetCRM solution controls ALL CRO tools, to track the growth, achievement, and engagement of any organic or paid ad campaign. There are two (2) ways of approaching CRO.
Konect360 provides turn-key Social Media Marketing Solutions promoting our customer’s products or services. Social Media Marketing is the future of Digital Footprint Marketing for both experts and researchers. Our FREE KonetCRM solution controls ALL data analytics tools, to track the growth, achievement, and engagement of any organic or paid Social Media Marketing strategy and/or ad campaign.
Remember, Social Media Marketing includes the management of a marketing campaign, control, scope and the establishment of the customer’s social media ”culture” and “tone”. There’s two (2) Strategies for Social Media Marketing:
Konect360 has an approach to email Marketing which is exciting, productive and very cost-effective compared to normal traditional ways of email Marketing. All email Marketing strategies and campaigns are managed through our FREE Konet360 solution, eliminating the individual charge of each sent or received email. Email Marketing sends business related messages, usually to groups of people, using email. These emails are normally, business advertisements, request for business, or solicitation of sales or donations. Email Marketing strategies and campaigns accomplish three (3) primary goals
The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Konect360 offers SMS and MMS Marketing, which amplifies your local audience, by sending mobile messages through a GEO targeting solution. All SMS and MMS Marketing Strategies and Campaigns are managed through our FREE Konet360 solution, tracking your audience’s growth, achievements, and engagements through and SMS and MMS (Text) Marketing strategy and/or ad campaign.
Konect360 provides turn-key Social Video Marketing, promoting our customer’s products or services. Our FREE Konect360 solution controls ALL data analytics tools, to track the growth, achievement, and engagement of any organic or paid Social Video Marketing ad campaign.
Social Video Marketing is an integrated marketing communications strategy, enhancing the audience’s involvement with social interest around video. With Social Video Marketing strategy and/or campaigns, video content, distribution and audience self-expression tools bring together an individual to “adding a voice” to content; then help distribute to social connections. Social Video Marketing benefits from the “Cast of Influencers” of a social gathering. This attracts audience | economic | social culture theory around the mindset of sharing; which is different from Social Marketing having the intention of motivating behaviour for a social good.
Konect360’ approach to Affiliate and Partnership Marketing is uncomplicated, inexpensive, and extremely successful, allowing our customers to experience an easy and transparent solution, through our FREE KonetCRM solution, to track the growth, achievement, and engagement of any Affiliate and Partnership Marketing strategy and/or ad campaign.
What is the added value for the Merchant? It’s simple; Konect360 gives the Merchant a dedicated Project Manager to manage hundreds of Publishers (Affiliates), without the Merchant’s involvement. This increases the Merchant’s market position, eliminating time-consuming processes of recurring approvals and relationship building with Publishers (Affiliates). ALL Advertising Services are performed by Konect360.
Konect360 offers Lead Generation Marketing with all Digital Footprint Marketing Solutions, increasing the percentage of visitors to your Marketing Strategy and Campaigns, so visitors engage in a type of Call-to-Action (purchasing a product and/or service or leaving contact details). Our FREE Konect360 solution controls ALL Lead Generation tools, to track the growth, achievement, and engagement of any organic or paid Lead Generation Marketing ad campaign.
Lead Generation Marketing is usually combined with Lead Management, moving leads through a Digital Sales or Click Funnel strategy. This is referred to as Pipeline Marketing.
Konect360 provides turn-key Analytics, Tracking and Campaign Reporting, allowing full transparency on ALL Digital Footprint Marketing strategy and/or ad campaign. Our FREE Konect360 solution controls ALL Analytics, Tracking and Campaign Reporting activity, improving your all-around digital footprint presence.
Konect360 provides “Marketplace Marketing Services”, a type of e-commerce platform where people exchange goods, services, or information.
The online marketplace model is growing rapidly. In 2021, online marketplaces generated 67% of all global eCommerce sales.
By 2027, third-party sales through online marketplaces will be the largest retail channel globally. Though the term “marketplace” has several economic uses, this article focuses on online marketplaces like Amazon and Airbnb.
If you’ve ever used Amazon to shop, Upwork to find a freelancer, or Airbnb to book a stay, then you are probably familiar with the marketplace definition.
An online marketplace is a digital platform that connects two or more distinct groups of users in exchanges of products, services, or shared resources.
The platform enables these different user groups to transact directly and receive a fee or commission from successful transactions.
Key Attributes Defining an Online Marketplace:
• Marketplaces have a multi-sided model with at least two distinct user groups (e.g., buyers and sellers, renters and
providers).
• They facilitate transactions between the user groups.
• Customers can take actions like listing, browsing, booking, and purchasing directly on the platform.
• Marketplaces do not usually own the inventory themselves.
• The online platform generates revenue from fees charged on the facilitated transactions, not the sale of owned inventory.
Here is a list of online marketplaces:
At Konect360, we’ve worked with thousands of marketplaces, from budding solo ventures to well-funded companies.
Konect360 preforms Review and Reputation Management through Local SEO Listings Management, and is managed through our FREE Konect360 solution, improving your local footprint presence and controlling online feedback by your audience. Below are the key features we offer:
Review Management tracks audience reviews and responds when essential. Businesses usually manage their own reviews using expensive software, but with Konect360 this service is FREE through the Konect360 solution.
Reputation Management consistently monitors, optimizes, and responds to ALL business-related online information, building a positive brand awareness online. Businesses usually use a digital or reputation agency and/or expensive software to perform this service, but with Konect360 this service is FREE through the Konect360 solution.
Your Reviews and Reputation is determined by all community information posted online about your business. This includes:
Konect360 provides strategic “Blog Marketing Services”; which has been key, behind many successful brands, big and small.
If you’ve ever stumbled upon an insightful post that answered your burning questions while inspiring you to buy something new, chances are it was part of a strategic marketing blog approach. Whether you’re a solopreneur, a small business owner, or the head of a marketing department, a well-thought-out blog can deliver serious results.
But what exactly is blog marketing? How does it work, who benefits from it, and – perhaps more importantly – how do you get started without drowning in work or burning a hole in your budget? Let’s dig in.
Blog marketing is a blog to promote your business, brand, or products. It’s a part of a broader digital marketing strategy, leveraging valuable and engaging content to attract and retain your target audience. Think of it to have ongoing conversations with potential customers, positioning your brand as the expert they trust.
It aims to tell a story, solve problems, and build a connection that goes beyond sale. For example, think about a skincare company publishing posts about seasonal skincare routines or a tech startup explaining the latest trends in AI. These blogs subtly guide readers toward becoming loyal customers. And that’s the magic of a content marketing blog: it informs, inspires, and converts.
• Create Valuable Content: Write blog posts that address the needs, questions, or pain points of your audience.
• Drive Traffic: Share your blog posts on social media, through email marketing, or by optimizing search engines. This is known as an SEO (Search Engine Optimization) marketing blog.
• Engage Readers: Encourage readers to comment, share, or engage with your content.
• Convert Traffic into Action: Use calls-to-action (known as CTAs) to guide readers toward subscribing, contacting you, or purchasing your products.
Choosing the right type of blog marketing depends on your audience and objectives. These different approaches have to fit your business goals and marketing strategy:
• Niche Blogging: Focus on a specific topic to build authority in a particular area.
• Affiliate Marketing: Create content that promotes products and earns you commissions on sales.
• Corporate Blogging: Use your blog to share company news, industry insights, or thought leadership.
• Personal Blogging: Build a personal brand while subtly marketing your expertise or services.
Need a more illustrated example? We got your back. Let’s say you’re a small business owner selling eco-friendly cleaning products. You start a blog featuring:
• Cleaning hacks using sustainable products
• The environmental impact of traditional cleaners
• Tutorials on how to use your products
By optimizing for keywords like “eco-friendly cleaning tips” and sharing posts on social media, you attract environmentally conscious readers who are likely to purchase your products. That’s blog marketing at work!
If you’ve read this far and are thinking, “Yes, blogging fits just right for my business” here’s what you need to know about balancing the pros and cons.
Blog Marketing Benefits
There are plenty of reasons why blog marketing has become a go-to strategy for businesses:
• Build Trust: Sharing useful, relevant content helps you position an expert in your field.
• Improve SEO: Consistently publishing blog posts optimized for keywords can improve your search engine rankings.
• Low-cost Marketing: Compared to “Paid Ads”, blogging is budget-friendly and can deliver high ROI over time.
• Boost Web Traffic: A well-maintained blog can attract more visitors to your site, increasing the chance of conversions.
• Content Reusability: Blog posts can be repurposed into social media snippets, email newsletters, or even videos.
Not-So-Good Side
That said, blog marketing isn’t without its challenges.
• Time-Consuming: Writing high-quality posts, researching keywords, and promoting your content requires effort.
• Hiring Costs: If you don’t have time to blog, you’ll need to hire a copywriter, which of course, needs to be paid.
• Consistency Is Key: Irregular posting can hurt your credibility and SEO efforts.
• Results Take Time: Blog marketing is a long game, and it might take months to see significant results.
• Requires Skill: You’ll need to understand SEO, writing, and digital marketing basics—or hire someone who does.
Blog marketing is a long-term investment in your business’s growth. Yes, it requires time, effort, and consistency, but the rewards are worth it. By crafting valuable content, optimizing for SEO, and promoting your posts, you can build trust, increase traffic, and turn readers into loyal customers. So, whether you’re creating a content marketing blog or exploring digital marketing blogs for inspiration, now’s the time to harness the power of this tool to grow your business.
Konect360, a division of Retail Marketing Solutions (RMS), operates globally as a Technology | Branding | Creativity | Marketing | Employment Management Agency. Our expertise lies in delivering cost-effective, professional, and dependable services across various domains, including Interactive Mobile Road Shows, Events, Personalization, Immersive Experiences, Storytelling, and Social Sharing.
Hosting events or activities where consumers can engage with the brand in a fun and meaningful way.
Tailoring experiences to individual preferences to create a more impactful interaction.
Creating narratives that resonate with your audience and make memorable experiences.
Encouraging participants to share their experiences on social media to extend the reach and impact of the campaign.
Using sensory elements such as sight, sound, touch, and smell to fully immerse consumers in the brand experience.
Konect360 provides State-of-the-Art Automation Programmatic Marketing on a Global scale, allow our clients to purchase ad space, choose ideal locations for ads, target their ads, and much more.
Digital ad spending now accounts for more than half of ad spending in the U.S. and for good reason – it gets results. According to Google, its ad network has an average ROI of $2 for every $1 spent.
Programmatic advertising can save you significant amounts of time using automation. Automation can take care of repetitive tasks, such as placing bids and requesting ad space. It can also help you complete analyses that would otherwise be extremely time-consuming.
Programmatic advertising enhances targeting options and simplifies advanced methods by allowing ads to be tailored based on demographics like age and income, user interests and browsing behaviour, location from broad regions to specific addresses, and retargeting past visitors or interested users.
Automation and software provide advertisers with lots of information about where their ads get placed, how much they’re paying, and how their ads perform. This information allows for greater transparency into advertising campaigns.
Through advertising software, advertisers can get real-time reporting about how their ads perform. You can see precise details about your ads’ performance and use this information to optimize your campaigns.
Automation allows advertisers to search a massive list of sites to determine the perfect placements for their ads. Manually, advertisers couldn’t look through anywhere near as many websites. These capabilities give your ads increased reach, which can lead to improved results.
Programmatic advertising can improve your ads’ performance through automation, precise targeting, reporting, and optimization. It can also save you time and money through automation, improving your return on investment (ROI).
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Konect360 is an Advanced Technology, Creativity, Marketing and PEO Agency.
Email: Sales@RMSfirm.com